Secretly Group says it is going to launch choose tracks and albums in Dolby Atmos with assist from Immersion Networks:

Immersion Networks is a Redmond, Washington-based firm that has constructed a collection of providers for immersive audio processing. Immersion depends on a mix of proprietary know-how and multi-platform engineers to supply a full-suite of providers for the creation of Dolby Atmos audio mixes, in a course of that has been vetted by Dolby.

The result’s a collection of instruments that makes it attainable for artists to re-imagine their catalogs in Dolby Atmos. “We need to convey you to a spot that makes you’re feeling such as you’re current on the session, not simply listening to static sound,” says Immersion Networks CEO and Co-Founder Paul Hubert. “Our purpose is to attach you with the music of Secretly artists in a means you’ve by no means felt earlier than.”

“The group at Immersion has rapidly turn into an essential new useful resource for us within the spatial audio area,” says Ben Swanson, Co-Founder, and Proprietor of Secretly Group. “They’ve been adaptive to our wants and–consequently–supplied an environment friendly and accessible choice in an space that had been something however. Greater than something, Immersion is passionate concerning the music and places a ton of care into our tasks. We couldn’t be extra happy to be working with them.”

Immersion COO Jim Rondinelli provides: “Immersion Networks is devoted to bringing the very best Atmos and spatial audio expertise to everybody. Our proprietary software program cloud was purpose-built for immersive audio and permits catalog homeowners to scale the creation of hand-crafted Atmos mixes extra effectively than any strategy in-market. Our partnership with Secretly Group is the primary of many to return, all with the purpose of giving artists more-efficient paths to entry the rising Dolby Atmos ecosystem.”

That’s nice, however audio engineers report having hassle understanding what their music will sound like on Apple Music:

Mixes sound totally different on the Dolby Atmos Renderer than they do when streaming on the iPhone. As Digital Fakazakamp reported earlier this month, Apple’s format could also be responsible. Apple makes use of its personal Spatial Audio Renderer, which makes use of Dolby Digital Plus Joint Object Coding. However Dolby’s personal documentation suggests the best supply format for immersive audio is Dolby’s AC-4 IMS know-how – which Apple isn’t utilizing.